Artwood Showroom
An abandoned factory and the need to create a new, contemporary world within it are the reasons that will lead to the reinterpretation of an abandoned space. Second Life is a philosophical operation that allows abandoned buildings to be identified and improved, inventing a new life for them. Giving at least a second chance to places that, in another form, remain ignored.
From this concept was born the exhibition space Artwood (a living creation of artistic form), in which the product that would be the protagonist would be mainly alive and not only intended for sale. The space was conceived as a forest camp; Madeira is what gives Madeira the form to create almost an operation of regression to the origins also signaled by its own logotype, created in an opportunity to adapt to the new project, so that it can be shaped from home from nature. The desire to cancel the presence of the container ship, preserving the original structure, allows us to use it as quickly as possible by coloring our roofs and walls, thus dematerializing the limits that rest on the darkness of a real noise.
The black curtain, which also solves technologically architectural functions according to the principle of maximum results with minimum effort, is conceived as a limit to be overcome, allowing the formation of a different interior space. From the unique opening of the voluptuous tale, we find ourselves in a space where sensory perception appears as a parallel world.
The space is located by deliberately dispersed deformed volumes under a stretched light (or light bridged roof) whose location allows the user to move as if it were an open place without facing it. On the long back wall, it is possible to see a backlit image of a vivid, full-height Madeira wall in order to directly recall to memory a natural authenticity that can also be felt by the produced objects.
Artwood is designed as an open space with a series of episodes contained within furniture, so that the content is preserved.
Project in collaboration with the LDA.iMdA office.
